Willow Ptarmigan was born from a deep love for Alaska, creativity, and all things thoughtfully made and found.

I'm so proud to have opened the permanent flagship retail location in Kenai Alaska, proudly serving the Kenai Peninsula and beyond in October 2025!

My shop is a reflection of what I cherish most—designing, creating, making, collecting, thrifting, treasure hunting, reuse, repurpose, one of a kind keepsakes, forget me not connections, experiences and memories.

Everything is personally selected and curated.

Hope you find something here that's inspiring, full of heart, sentiment and brings joy!

❤ EM
Owner/Founder